What Is Distribution-Only Marketing?

Distribution-only marketing means a platform places creative you've already made in front of an audience — without producing that creative for you. You bring the finished, approved asset; the platform brings the audience, through channels like meme pages, creator accounts, or paid placements.

How it differs from full-service content marketing

Full-service content marketing bundles two jobs together: making the asset (writing, designing, filming, editing) and getting it seen (placement, distribution, reach). Distribution-only unbundles that second half. It assumes the creative already exists and is ready to run, so the entire service — and the entire price — is about reach, not production.

How it works on Cloutso

On Cloutso, a Distribution Only campaign starts with your approved creative — a meme, static post, GIF, or short video you already have. That creative goes through a brief review, then gets placed through our network based on the channel type you pick:

• Meme pages — high-volume community accounts, good for broad reach.
• Creators / influencers — individual accounts with trusted, engaged audiences.
• Both — a mix of the two for maximum exposure.

You choose a target reach tier — from 10K–50K up to 500K+ — which determines how many placements you get and the price. You see live post links once your content goes out, so results are trackable in real time. Distribution Only is currently available on Instagram and TikTok.

Who distribution-only is built for

• Brands with an in-house design or video team that already produces creative.
• Agencies that make content for clients and need placement reach on top of it.
• Founders who commissioned assets elsewhere and now just need distribution.

If none of that describes you — if the creative doesn't exist yet — a Content Campaign is the better starting point, since it covers production as well as placement.

What it costs

Distribution Only is priced by reach tier, starting around $217 for a 10K–50K package through meme pages, with creator and mixed distribution costing more per tier. There's no subscription — it's a one-time price per campaign. For the full breakdown across every tier and channel type, see the pricing guide.